The Mental Health Benefits of the Calm App

In 2012, the app Calm was created. Calm is a guided mediation app that offers sleep stories, breathing exercises, and music. It has served many people by reducing their anxiety and stress. As mental health concerns continue to grow having access to mental health apps can be very beneficial. Calm has many different features that they offer their subscribers and it has been very successful over the years.

During election night last year, Calm had multiple advertisement blocks on CNN and ABC. The ads provided 30 second breathing exercises for millions of viewers. It also provided updates on the election to their subscribers. This was a great marketing strategy that not only exposed Calm to a new audience but it also brought awareness to mental health. No matter your political party, election night was stressful for many people and Calm offered a way to relieve that stress. Something as simple as taking deep breaths and sitting in silence can be so therapeutic and an app like Calm offers just that. Sometimes people don’t know where to begin on their mental health journey but using Calm is a great way to start.

Calm is just one of many apps that gives people an outlet and different techniques to take care of their mental health. Even though Calm markets itself as an app that helps calm people, it helps people mentally whether they know it or not. If you don’t believe me just ask their 4 million subscribers. Some people become overwhelmed when topics of therapy arise and then become hesitant to see a therapist. But downloading an app like Calm to help give you coping strategies is the first step. Then when you’re ready to take the next step in your mental health journey, book your first therapy session with MM Therapy.